Video Academy
Short films on how Web Presence Websites works, and how to use it.
50 films · 1 hr
Getting started
4 films · 6 min
Length 1:38Set up your brand
Let's get started. Let's set up your brand. Do it once, and everything Web Presence Websites makes for you looks and sounds like you.
Length 1:35Upload and clean your list
Let's get started. Let's bring your contacts into Web Presence Websites, and clean them on the way in.
Length 1:26Write a landing page with AI
Let's get started. In a couple of minutes you'll have a landing page that's written, designed and ready to test.
Length 1:04Plan your first campaign
Let's get started. Let's plan your first campaign. A few answers here, and everything after is written around them.
Email campaigns
2 films · 2 min
Replies
2 films · 3 min
Sending
2 films · 2 min
Media studio
1 film · 2 min
Your account
4 films · 4 min
Length 0:55Check your usage and credits
Let's get started. Here's where you see what you've used this month, and what you have left.
Length 0:56Choose or change your plan
Let's get started. Here's where you choose your plan, and change it later.
Length 0:50Your billing: card, credits and statements
Let's get started. Here's where your card, your credits and your statements live, and how to keep them in order.
Length 0:58Your account and your team
Let's get started. Here's where your own details live, and how to bring your team in.
How it works
35 films · 42 min
Length 1:50Why every list is cleaned
Let's get started. Every list is cleaned before it sends. Here's what cleaning does, and why it matters.
Length 1:12What probing is
Let's get started. Some email addresses can't be checked just by asking their mail server. Here's how the platform checks them anyway.
Length 1:13The four mailbox providers
Let's get started. Every email lands with a mailbox provider, and each one decides for itself which senders to trust. Here's how the platform sorts your mail for them.
Length 1:05Traffic governance
Let's get started. Traffic governance sets how fast each sending domain sends to each provider. It all comes down to one simple rule.
Length 0:58Natural pace, and why it isn't warm-up
Let's get started. Mail goes out at a natural pace: a steady drip, spread across the whole sending window. Here's why it never rushes.
Length 1:01Many sending domains, one campaign
Let's get started. Every campaign is shared across several sending domains. Here's why, and how it works.
Length 1:02Design variants and the rarity score
Let's get started. The same email, sent over and over from one place, looks like a machine. Here's how design variants and the rarity score keep every send different.
Length 1:17A real page on every sending domain
Let's get started. Your landing page is served on every one of your sending domains. Here's why that matters, and where your links take people.
Length 1:08Real people, not machines
Let's get started. Not every open or click comes from a person. One machine, posing as a browser, once clicked for more than a thousand people. Here's how the platform tells people from machines.
Length 1:18One brand, everywhere
Let's get started. Your brand is set once, and used everywhere. Here's where it goes, and what it holds.
Length 1:17Your team, and who can do what
Let's get started. You can bring your team into your account, each with their own login. Here's who can do what.
Length 1:20How credits work
Let's get started. Everything you do on the platform runs on credits. Here's how they work, which ones go first, and where to see them.
Length 1:18Sending domains, set up for you
Let's get started. Your campaigns go out from sending domains of their own. Here's why, and what's set up for you when you add one.
Length 1:19Why your reply-to is verified
Let's get started. When someone replies to your campaign, the reply has to reach you. Here's why your reply-to address is verified first.
Length 1:26How a sign-up form fills your list
Let's get started. A sign-up form on your website adds people to your list. Here's how bots are kept out, and how each address is checked before it's mailed.
Length 1:22From a click to a lead
Let's get started. Your landing page's form turns a click into a lead. Here's what happens when someone fills it in.
Length 1:23Unsubscribes, honoured everywhere
Let's get started. When someone asks to stop hearing from you, the platform makes sure they do. Here's how an unsubscribe works, and how far it reaches.
Length 0:59One plan, the whole campaign
Let's get started. Your campaign's plan is four short answers. Here's how they shape the whole campaign.
Length 0:58How your emails are written
Let's get started. Ask for an email here, and it's written and designed for you in one go. Here's what it works from, and the rules it writes to.
Length 1:18Films in your brand
Let's get started. Your media studio makes films and ads for your business, in your brand. Here's how one is made.
Length 1:23A campaign that protects itself
Let's get started. Every campaign watches its own results while it sends, and pauses itself if something goes wrong. Here's what it watches, and what happens next.
Length 1:24What your results count
Let's get started. Your Results page adds up what your campaigns did. Here's what each number counts, and what it leaves out.
Length 1:23Your deliverability score
Let's get started. Your deliverability score answers one question: is your mail getting through? Here's what it measures, and when it appears.
Length 1:24One inbox for every reply
Let's get started. When people reply to your campaigns, the replies come back to one inbox. Here's how it's sorted, and what sits beside each one.
Length 1:27Your email signature
Let's get started. Your replies can end with a signature, in your brand. Here's what it holds, and where it goes.
Length 1:09Sequences, one person at a time
Let's get started. A sequence follows up one person at a time, after they act on one of your campaigns. Here's how it works.
Length 1:12What starts a sequence
Let's get started. A sequence never starts on its own. It starts with one person's own action, on one of your campaigns. Here's what counts, and what never does.
Length 0:54How your website is built
Let's get started. Your website isn't a template you fill in. Here's how it's built for your business, and why that matters.
Length 1:05How your website gets its address
Let's get started. Your website needs an address people can visit. Here's how it goes live, and how a domain you own becomes its address.
Length 1:00What Google sees on your pages
Let's get started. Every page of your website tells Google what it is. Here's what Google reads, and why it matters.
Length 1:04Why articles bring in visitors
Let's get started. Articles are how new people find your website. Here's how they're made, and why they bring in visitors.
Length 0:57How your bookings work
Let's get started. Your website can take bookings on its own. Here's how it offers times, and why you're never double-booked.
Length 0:59Where every enquiry goes
Let's get started. Someone fills in the form on your website. Here's where their enquiry goes, what's checked first, and why none get lost.
Length 1:04How your shop works
Let's get started. Your website can sell your products. Here's how your shop decides what's on sale, and what happens when someone orders.
Length 0:55How you get paid
Let's get started. Your shop takes payment the ways you choose. Here's how the money reaches you, and how each order reaches your buyer.