Segments and follow-ups
Once your list is in, we build segments from what people actually do: who clicked, who opened without clicking, who didn't open at all.
See how segments follow up automaticallyLISTS AND IMPORTS
Send us your list. We map it and do the rest.
Send us any spreadsheet and we match every column to a field, reusing the ones you already have instead of making new copies. An interrupted import picks up right where it stopped, so a dropped connection never means starting over.
WHERE IMPORTS GO WRONG
The trouble with copy-pasting a spreadsheet
You export your list from wherever it's been living, open a new platform, and upload it. Somehow you end up with a First Name field and a first_name field, a Phone and a Phone Number, and nobody can say which one the welcome email should use.
Odd headers choke the importer. A column called 'Mobile #' doesn't match 'Phone', so it gets dropped, or duplicated into a brand new field nobody asked for. By the time you're done, your subscriber count doesn't match the row count in the spreadsheet, and you can't say why.
None of that tells you who's actually safe to send to. A list full of old jobs, typos and addresses nobody has touched in years is not a list you can trust with your next campaign.
HOW IT WORKS
From spreadsheet to sendable list
No IT department required. Here's what happens between your spreadsheet and your next campaign.
01
Send us your file
Send your spreadsheet over, however messy. We read every column as we find it.
02
We map each column to a field
'Mobile #' goes to Phone, 'First' to First Name. Already have that field? It's reused, not duplicated.
03
It picks up if it stops
Connection lost halfway through five thousand rows? The import resumes right where it left off.
04
We send knowing who's safe
Every address is checked before it can enter a campaign, so your list is ready the moment the import finishes.
IN DETAIL
What actually happens to your spreadsheet
Three things the importer takes care of so your list arrives clean, personal and protected.
MAPPED, NOT DUPLICATED
Every column lands in the right field, not a new one
The importer reads every column in your spreadsheet and matches it to a field: name, email, phone, birthday, whatever you track. If you already have a field called Phone, your import uses it instead of creating Phone (1) and Phone (2) across three uploads.
- Any spreadsheet, mapped for you
- Fields reused, never duplicated
- Works the same on your fifth import as your first
NO LOST PROGRESS
An interrupted upload picks up where it stopped
Big lists take a minute, and connections drop. If an upload stalls partway through, nobody starts again from row one: it resumes exactly where it stopped.
- Resumes automatically, no re-upload
- Every record shows campaigns sent, opens and clicks
- Opens marked human or automated, so you know who's real
PERSONAL AND PROTECTED
Your columns become personalization, your bounces stay blocked
Every custom field from your spreadsheet becomes a merge field in your emails. That column of favorite drink orders or last appointment dates turns straight into a line in your next campaign: 'See you again soon, {{first_name}}.'
- Custom fields become merge fields automatically
- Suppressed the moment it bounces or complains
- Suppression applies platform-wide, not per list
WHAT IT MEANS FOR YOU
Your list arrives trustworthy, not just transferred
An import isn't just moving data. Done right, it tells you who's safe to send to and what to say to them.
Know your real number
Duplicate fields and botched headers used to mean your subscriber count never matched your file. Mapped imports fix that, one field per piece of data, every time.
No more duplicate fields
Send an updated list next month and it fills in the fields you already have. Your subscriber list doesn't grow a new column every time it's updated.
A bounce never comes back
A hard bounce or a complaint is suppressed across the whole platform. It stays blocked on every list, every campaign, for good.
Your columns, now personal
A column of birthdays or favorite orders becomes a merge field the moment it's imported, ready to drop into your next email.
A dropped connection costs nothing
An upload that stalls resumes exactly where it stopped. Five thousand rows in, you never start over.
One record, the whole relationship
Open any subscriber and see their fields, the campaigns they've received, and whether their opens were real people or automated scans.
COMPARED
What a mapped import looks like next to a typical one
A typical spreadsheet import
- Odd headers get dropped or duplicated into new fields.
- A dropped connection means starting the upload over.
- A bounced address can quietly end up back on a list.
- Merge tags are a separate setup job.
- The subscriber list is just contact details.
Web Presence Websites
- Mapped to the field you already have. Any column, matched for you.
- Resumes where it stopped. No re-uploading thousands of rows.
- Suppressed platform-wide, the moment it hard-bounces or complains.
- Custom fields become merge fields automatically, ready for every email.
- Every record shows the whole story: fields, campaigns, opens and clicks, human or automated.
QUESTIONS
Questions about importing your list
Can I bring my existing list?
Yes. Send it over and we bring it in, mapping the columns and checking every address before we send to it.
What if my spreadsheet has messy or unusual column names?
We map whatever columns you have to fields, including ones you already use, and check the mapping before anything imports, so nothing lands in the wrong place.
Will importing create duplicate fields?
No. The importer reuses a field you already have instead of creating a new copy of it. Your subscriber record stays tidy, even after several imports.
What happens if an import stops partway through?
It resumes exactly where it stopped. Nobody starts the upload again or guesses which rows made it in.
Can I use my list data to personalize emails?
Yes. Any custom field from your spreadsheet becomes a merge field for our writers, so a column like last visit date can appear right in your next campaign.
What happens to addresses that bounce or complain?
They're suppressed across the whole platform. Nobody sends to that address again, on any list or in any campaign.
Do I need to clean my list before I send it over?
No. Every address is checked before it can enter a campaign, so you don't need to scrub the file yourself first.
WORKS WITH
What your list feeds into next
An import is the start. Here's what it sets up.
Every address checked
Each address is verified with its mail server, at the mailbox, before it ever enters a campaign.
See how every address gets checked
Honest reporting
Every open is classified as human or automated, reported in separate columns from the very first message sent.
See reports you can believe
One simple monthly plan
Your plan covers address checks, writing and sending together, so there's nothing extra to track.
See how your plan works
Your list, ready the moment it lands
Mapped once, and every address is checked before your next campaign goes out.