Sequences, one person at a time

Transcript

Let's get started. A sequence follows up one person at a time, after they act on one of your campaigns. Here's how it works.

It starts with a campaign you've already sent. One person acts on it: they click a link, fill in its form, or reply. Then their emails go to them, one at a time, in order. And the sequence ends when the emails run out.

You say what it's for, and the plan is written from your brief. Then every email is written in your brand's design. A sequence can hold up to two hundred emails. And each one waits as long as you like, from minutes to months.

With none yet, your first one starts right here. Say how many emails, over how long, and what they should lead to. The plan is written from that, and then every email, in your brand's design.

A sequence is never bulk: it only ever follows one person, who acted on your campaign. A reply never stops it; it ends when its emails run out. And from their conversation in the inbox, you can pause or stop it by hand.

That's a sequence: one person, in order, until the emails run out. Next up: see what starts a sequence. Build with confidence.