Campaign inbox and leads
Every reply lands in one inbox, with each lead's stage beside it, answered or passed to you.
See the campaign inboxFOLLOW-UP, ONE PERSON AT A TIME
Follow-up emails, sent to one person at a time
A sequence starts the moment someone clicks your campaign, fills in its landing-page form or replies. From there it sends your designed emails in order, to that one contact, never in bulk, until the emails run out.
THE OLD WAY OF FOLLOWING UP
Generic automations treat everyone the same
A typical automation sends the same drip to every contact, whatever they did. Someone who clicked gets the same emails as someone who never opened a thing.
It reads like a robot wrote it, because in the way that counts, one did: one script, for everyone, regardless of what any single person actually showed you they wanted.
A sequence works differently. It starts for one person, because of something that one person did, and it sends the emails designed for exactly that moment, to that person, in order.
HOW A SEQUENCE RUNS
From one click to a finished sequence
Five steps, and the sequence runs itself once the team sets it up.
01
They act
A contact clicks a campaign, fills in its landing-page form, or replies. That's the only trigger a sequence needs.
02
Their sequence begins
It starts for that one person alone, not your whole list, and not anyone who didn't act.
03
Designed emails send in order
Tell the team what you want, and we plan and write them in your voice, for your approval.
04
You stay in control
Want to step in? The team pauses or stops that person's sequence and passes the conversation to you.
05
It wraps up
No emails left, no more sends. The sequence ends on its own.
IN DETAIL
What a sequence actually does
Three moving parts, and how each one works.
THE TRIGGER
Starts on a click, a form or a reply
A sequence doesn't go out because a date arrived or a tag got added. It starts because one contact clicked a link in your campaign, filled in the form on its landing page, or wrote back to you.
- Click, form fill or reply, each one its own trigger
- No sequence starts without an action
- Every contact's reason is right there in their activity
ONE AT A TIME
Sent to one person, never a crowd
Once a sequence starts, it runs for that single contact. It isn't added to a batch and blasted out with everyone else's triggers.
- Never bulk, never a batch
- Runs in the order you approved
- Ends when its emails run out
WHO WRITES IT
You brief it, the team writes it with AI
Tell the team what you want to happen, and AI plans the steps and writes them in your voice, using your brand's own way of talking.
- Every email written for you
- You describe it, AI plans and writes
- Always in your voice
WHAT IT MEANS FOR YOU
Follow-up that actually follows up
Five things a sequence gives you that a blanket automation can't.
Every message matches the moment
A sequence only ever speaks to what someone just did, so every email feels like you noticed, because you did.
Catches real interest
A sequence starts for the people who clicked, filled a form or wrote back, the ones already leaning in.
Never lost in a bulk send
Sequences send one at a time, so a reply never gets buried in a mass mailing meant for everyone.
You're always in charge
Any sequence is paused or stopped the second a conversation needs your own reply instead.
No writing on your plate
Tell the team what you want and AI plans the steps and writes them in your voice, ready for your approval.
COMPARED
What follow-up looks like elsewhere
A typical automation platform
- Sends your whole drip to everyone, whatever they did.
- Blasts in bulk, one big batch out the door.
- Generic templates that read like a robot wrote them.
- Keeps running until you dig through settings to stop it.
- One script fits every contact, no matter what happens next.
Web Presence Websites
- Starts for one person who actually clicked, filled a form or replied.
- Sends one at a time, as each person earns it.
- Designed emails in your voice, planned and written for you.
- Paused or stopped from the inbox, the moment you step in.
- Ends when its emails run out, no half-finished drip hanging around.
QUESTIONS ABOUT SEQUENCES
Sequences, answered
Is this an automation that emails everyone?
No. A sequence starts for one person when they act on a campaign: a click, a landing-page form or a reply. It sends that one contact its designed emails in order, never your whole list at once.
What exactly starts a sequence?
Three things: a contact clicks a link in your campaign, fills in the form on its landing page, or replies to it. Any one of those is enough to begin.
Do I have to write the emails?
No. Tell the team what you want and AI plans the sequence and writes it in your voice, then the team designs each email like your campaigns.
Does a sequence ever send in bulk?
No. It sends to one contact at a time, in the order you approved, so it never goes out as a mass mailing.
What if I want to step in with someone?
The team pauses or stops their sequence and passes the conversation to you, whenever you want to step in.
What happens when a sequence finishes?
It ends when its emails run out. There's no ongoing drip left running after the last one sends.
Do I need a landing page for a sequence to start?
Not necessarily. A sequence can also start from a campaign click or a reply, a landing-page form is just one of the three triggers.
WORKS WITH
Pairs well with sequences
A few other services that make follow-up even sharper.
Segments and follow-ups
Who clicked, who opened and who didn't, saved straight from any campaign we've sent.
See segments and follow-upsAI email design
A one-line brief becomes a fully designed email in your brand, ready to drop into a sequence.
See AI email designMarket research and AI copywriter
A research file on your market, read by every AI writer the team uses, sequences included.
See market research
Let's get your follow-ups sorted
One sequence, one person, no robot voice. See why Web Presence Websites is the one to run it.