Honest reporting
See human opens counted separately from automated ones, so the group behind every segment is real.
See honest reportingSEGMENTS AND FOLLOW-UPS
We follow up with the people who acted.
We save everyone who clicked, everyone who opened without clicking, and everyone who didn't open, from any campaign we've sent for you. Then each group gets exactly what they need next.
ONE EMAIL, EVERY OUTCOME
One follow-up, sent to everyone who did anything.
A campaign goes out. Some people click straight through. Some open it, read the subject line, and move on. Some never open it at all. Then the follow-up goes out, and it goes to all three groups, worded the same way.
The people who already clicked get nudged again for something they've done. The people who opened but didn't act get no second chance at a different subject line. The people who never opened get the exact email that didn't work the first time, instead of a reason to look twice.
A segment fixes which group gets which message, built from what actually happened on the campaign that already went out.
FROM SEND TO SEGMENT
How a segment turns into your next send
Four steps, starting from a campaign that's already gone out.
01
We start from a sent campaign
Every campaign keeps a record of who clicked, who opened without clicking, and who never opened at all.
02
We save the right group
Clicked, opened, or didn't open becomes a segment in one click, right from that campaign's report.
03
We write a new subject line for non-openers
The people who missed it get a fresh reason to open, while the offer underneath stays the same.
04
It goes to that segment, and only that segment
Scanner opens never count, and anyone unsubscribed or suppressed is left out automatically, before the send goes anywhere.
IN DETAIL
Three ways segments make your follow-ups sharper
Each one starts with a campaign that's already gone out.
BUILT FROM ONE CAMPAIGN
A segment is built from one campaign's results
From any campaign we've sent, the team saves the people who clicked, the people who opened without clicking, or the people who didn't open, as a group to send to again.
- Who clicked, saved
- Who opened without clicking, saved
- Who didn't open, saved
- Works from any campaign that's gone out
A SECOND SHOT, FOR THE RIGHT PEOPLE
A resend to non-openers, with a fresh subject line
People who didn't open rarely need a different offer. They need a different reason to open. So the team resends to just that group with a new subject line and the same email underneath.
- New subject line, same offer
- Clicked and opened people are left alone
- One group, one resend
A REPORT YOU CAN TRUST
Reports match exactly who it went to
When a campaign launches to a segment, that audience is fixed at the moment it goes out. The report that follows describes those same people, not a list that's kept moving since.
- Audience fixed the moment it launches
- Scanner opens never count
- Unsubscribed and suppressed people excluded automatically
- Report and audience describe the same group
WHAT IT MEANS FOR YOU
Less noise, more follow-ups that land.
Here's what changes once your follow-ups go to the right group instead of everyone.
One send, three follow-ups
Every campaign leaves three ready-made groups: who clicked, who opened, and who didn't. The team builds a segment from any of them without exporting a thing.
Non-openers get a real second look
A new subject line to the people who missed it the first time, instead of silence or a repeat of the same email.
Engaged people aren't bothered twice
Anyone who already clicked or opened stays out of the resend, so your best subscribers don't get the same campaign again.
Reports describe the send that actually went out
Because the audience is fixed at launch, the numbers that come back describe that exact group, not a list that's shifted since.
Built from a send that's already gone out
No new list to build. Any campaign that's gone out already has its three groups waiting.
Nothing for you to set up
The team picks the group from the campaign report, adds a subject line for a resend, and you approve it. No new audience to import.
COMPARED
How this beats sending the same follow-up to everyone
A typical platform treats your whole list the same after a campaign. Here's the difference segments make.
A typical follow-up email
- One follow-up goes to your whole list
- Openers get the same push as people who ignored you
- Security scanners inflate your open count
- Unsubscribed people can still end up in a send
- Your report describes a different crowd than you sent to
Web Presence Websites
- Segments split your list by who clicked, who opened, or who didn't.
- Non-openers alone get the resend, with a new subject line.
- Scanner opens never count, so the numbers are real.
- Suppressed and unsubscribed people are left out automatically.
- The audience is fixed at launch, so the report and the send match.
QUESTIONS ABOUT SEGMENTS
Questions about segments and follow-ups
Straight answers, from the people who built it.
What's a segment?
A segment is a group of people defined by what they did with a campaign, like everyone who clicked. The team saves it, then sends your next campaign just to them.
Can a segment come from an old campaign, or only the most recent one?
Any campaign we've sent keeps its own record of clicks and opens, so a segment can come from one sent today or one from months back.
If non-openers get a resend, do clickers see it too?
No. A resend to the didn't-open group leaves out everyone who already clicked or opened, so they never see the same campaign twice.
Do security scanners count as an open and mess up my segment?
No. Opens that come from security scanners never count, so your didn't-open group only holds people who genuinely haven't opened it.
What happens if someone unsubscribes after a segment is built?
They're left out automatically, both from the send and from the report, so no one who's opted out is ever emailed.
Does the report still make sense after a send to a segment?
Yes. The audience is fixed the moment a campaign launches to a segment, so the report that follows describes exactly the people it went to.
Can a resend get a new subject line without changing anything else?
Yes. The resend gets a new subject line and the rest of the email, including the offer, stays as it was.
WORKS WITH
Segments work with the rest of your campaign
A few services that make each follow-up count.
Sequences
A one-to-one follow-up starts the moment someone clicks a campaign or fills in its landing page.
See how sequences workEvery address checked
Every address is checked with its mail server before it ever reaches a segment or a send.
See how checking worksAI email design
The team writes the new subject line and the resend's design from a one-line brief, in your voice.
See AI email design
No more one email to three different crowds.
Your first segment comes from the next campaign we send for you.