Skip to content

DELIVERABILITY

A sending pace inbox providers trust.

Your campaigns go out at a pace Gmail, Outlook and the rest already accept, spread across your sending domains, so they land in the inbox instead of the spam folder.

web designer working on website layout
designer reviewing website on large monitor

WHY SPEED MATTERS

Blasting your whole list looks like spam.

Blast a campaign to a whole list the moment it's ready, and Gmail or Outlook sees a domain that was quiet yesterday suddenly shouting at thousands of inboxes at once. That pattern is exactly what spam looks like to them, no matter how good your offer is.

One bad afternoon like that can sink a domain's reputation for weeks. Inbox providers start routing your mail to spam, and every campaign after it pays the price, even the good ones.

Web Presence Websites never puts you in that spot. Your campaigns leave at a pace each inbox provider already trusts, so the domain carrying your next campaign is the same one that landed your last one.

HOW IT WORKS

Every send, paced in five moves.

Here's what happens between the team pressing send and your campaign landing in real inboxes.

01

Your domain earns its room to grow

A new sending domain starts small and earns more volume only as inbox providers accept its mail.

02

Each provider gets its own pace

Gmail, Microsoft, Yahoo and the rest each get a sending rate, adjusted from how that provider is responding right now.

03

No catching up, ever

If a provider asks for a slower pace, the campaign takes a little longer instead of spiking to catch up.

04

Your send spreads across your domains

Each campaign spreads across your sending domains, every recipient's message fully aligned to the one domain carrying it.

05

Inboxes receive it

Across our network, 99.7% of mail sent is delivered to the receiving mail servers.

IN DETAIL

The mechanics behind every send.

Three things make your sending pace work, campaign after campaign.

a web page with the words design workflows on it

BUILT TO EARN TRUST

Every new domain earns its volume

A brand new sending domain doesn't start by blasting your full list. It starts small, and earns more volume only as inbox providers accept its mail.

  • Starts small on day one
  • Grows as providers accept the mail
  • No shortcuts, no skipped steps
mobile website design on phone

SEPARATE LANES

Every inbox provider gets its own pace

Gmail, Microsoft, Yahoo and the rest each get a sending rate of their own, adjusted from how that provider is responding to your mail right now.

  • A rate set per provider, not one for all
  • Adjusted from live responses
  • Other providers keep moving
web designer working on website layout

NO BURSTS

No bursts, ever — spread across your domains

If a provider asks us to slow down, your campaign takes a little longer to finish instead of spiking to catch up. There's no sudden burst waiting at the end.

  • No catch-up bursts, ever
  • Spread across your sending domains
  • Every message aligned to its domain

WHAT IT MEANS FOR YOU

More of your mail actually arrives.

A natural pace isn't caution for its own sake. It's what gets your next campaign into the inbox, not the spam folder.

99.7% of mail delivered, campaign after campaign

Across our whole network, 99.7% of the mail sent is accepted by the receiving mail servers. That's not a one-off number from a good week: it's what a natural sending pace and domains spread across every campaign add up to.

Your reputation stays clean

A domain that sends at a trusted pace keeps its reputation, so the campaign we send next month lands as well as the one that went out today.

You stop watching the clock

Nobody schedules your sends around spam filters or guesses at safe volumes. The pace is handled, campaign after campaign.

Every provider treated on its own terms

Gmail, Microsoft and Yahoo each respond differently to your mail, and each gets the pace that suits it, not a one-size guess.

Spread the load, spread the risk

Sending across several domains means no single domain carries your whole list, so one rough patch with one provider never grounds your whole campaign.

COMPARED

A pace built on trust, not a guess.

A typical email platform

  • Sends your whole list the moment you click go
  • One sending rate for every inbox provider
  • Catches up with a burst if sending falls behind
  • One domain carries your entire list
  • Reputation damage from one bad send lingers

Web Presence Websites

  • Paced. Spreads your send across sending domains at a rate providers accept
  • Tailored. A separate pace for Gmail, Microsoft, Yahoo and the rest
  • No bursts, ever. A slower provider just means a slightly longer finish
  • Spread across domains. Every message aligned to the one domain that carries it
  • Protected. A gradual pace keeps your domain's reputation intact, send after send

QUESTIONS

Deliverability, answered.

Why does my campaign take a while to finish?

Because it's paced to what each inbox provider will accept right now. A campaign that finishes a little later keeps your domains trusted, which is what gets your next campaign into the inbox too.

What does 99.7% delivered mean?

Across our whole network, 99.7% of the mail sent is accepted by the receiving mail servers. It's the result of pacing sends and spreading them across domains, not a one-off figure.

Will a slower send hurt my results?

No. The total time to finish might stretch slightly if a provider asks for it, but every recipient still gets your campaign. What you avoid is the burst that gets flagged as spam.

Do Gmail and Outlook get treated the same way?

No, and that's the point. Gmail, Microsoft, Yahoo and the rest each get their own sending rate, adjusted from how that provider is responding to your mail at that moment.

What happens if a provider asks us to slow down?

The campaign takes a little longer to finish. There's no catch-up burst afterwards: a sudden rush of mail is exactly the pattern that damages a domain's reputation.

Why send from more than one domain?

Spreading a campaign across your sending domains means no single domain carries your whole list. Every recipient's message, from its sender address to its links, stays fully aligned to the one domain that sent it.

Is this something I need to set up?

No. Pacing and domain spreading happen automatically on every campaign we send for you, and the team registers and sets up your sending domains.

Does a new domain start slower than an older one?

Yes. A brand new sending domain starts small and earns more volume as inbox providers accept its mail, the same way any new sender builds trust.

WORKS WITH

Deliverability doesn't work alone.

It pairs with a few other services to get your campaigns into the inbox and keep them there.

01

Sending domains, handled

Your own domain, registered, authenticated and hosted, so there's a reputation worth protecting in the first place.

See how sending domains work
02

Every address checked

Dead mailboxes and complainers never enter a campaign, so your sending pace isn't spent on addresses that were never going to open it.

See how address checks work
03

Honest reporting

Watch delivered, human opens and bounces roll in live in your client login, so you see the pace paying off campaign by campaign.

See honest reporting
design team reviewing website wireframes

Sent at a pace that lands.

Steady sending, spread across your domains, on every campaign we send for you.