
Online courses · Sea kayak courses · Victoria, British Columbia
Tidewater Sea Kayak School
Sea kayaking courses from Victoria, BC: the strokes, edging, rescues and trip planning that get new paddlers safely onto the water.
The website
Online courses
Harbourside · Plus Jakarta Sans
A clean modern sans, deep sea teal with a buoy-orange accent, rounded corners and sunlit water photography.
Gets new paddlers safely onto the water with online courses in strokes, rescues and trip planning.
Its look was chosen from a study of the 12 best websites for a sea kayaking instruction school.
Its pages
The brand kit
Logo, colours, type and voice


Colours
- Primary#0F4C5C
- Accent#E07A2E
- Background#FFFFFF
- Surface#EEF2F4
- Text#11272C
Headings
Plus Jakarta Sans
Aa Bb Cc 0123456789
Services
- Paddle strokes
- Rescues
- Trip planning
11 print pieces
Business card3.5" x 2" · 2 sides
Letterhead8.5” x 11” · 1 side
Envelope#10 window · 1 side
Flyer8.5"x5.5" · 2 sides
Postcard4"x6" · 2 sides
Rack card4"x9" · 2 sides
Brochure8.5"x5.5" · 8 pages
White paper8.5"x11" · 8 pages
Poster12"x18" · 1 side
Pull-up banner33" x 81" · 1 side
Tri-fold brochure8.5"x11" · 6 sides
Emails
6 emails
Campaigns
- CampaignGo from first strokes to confident paddler
- CampaignThree steps onto the water
- CampaignWhat new paddlers ask
Sequence: Welcome to Tidewater Sea Kayak School
- Email 1 of 3Welcome to Tidewater Sea Kayak School
- Email 2 of 3Taught to a real standard
- Email 3 of 3Start learning to kayak
Email signature
Social and ads
2 films and 17 graphics
Films for social
▶ Play15 second film · PhotographsGo from first strokes to confident paddler
▶ Play30 second film · AnimatedCourses built for new paddlers
Feed posts
Square post1080 × 1080
Square post1080 × 1080
Portrait post1080 × 1350
Square post1080 × 1080
Portrait post1080 × 1350
Stories
Covers and link shares
Display banners


































Go from first strokes to confident paddler
15 second film · Photographs. Made in 5 shapes, one for every feed:
Courses built for new paddlers
30 second film · Animated. Made in 5 shapes, one for every feed:

















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