Business website · Food rescue charity · Bristol
Second Harvest Food Rescue
Bristol charity rescuing surplus food from supermarkets and farms and delivering it to community kitchens, schools and food banks across the city.
The website
Business website
Outline · PT Sans and Heebo
An earnest page whose headline ends in outline type, a big mission paragraph and offset panels behind photographs.
Recruits Bristol volunteers, donors and business partners to rescue surplus food for kitchens, schools and food banks.
Its look was chosen from a study of the 12 best websites for a food rescue charity.
Its pages
The brand kit
Logo, colours, type and voice
Colours
- Primary#2D6A4F
- Accent#F77F00
- Background#FFFFFF
- Surface#EFF3F7
- Text#12151B
Headings
PT Sans
Aa Bb Cc 0123456789
Body
Heebo
Aa Bb Cc 0123456789
Voice
Warm, urgent, community-minded.
Tone
- warm
- hopeful
- direct
Written for
- Volunteers
- Donors
- Local businesses
Services
- Food rescue
- Community kitchens
- Volunteering
- Corporate partnerships
- Donations
What it leads with
- Registered charity in England and Wales
- Over 1,200,000 meals' worth of food rescued since 2019
- Volunteers welcome — no experience needed
Emails
6 emails
Campaigns
- CampaignOver 1,200,000 meals rescued for Bristol
- CampaignFrom surplus to a plate in Bristol
- CampaignBefore you get involved
Sequence: Welcome to Second Harvest Food Rescue
- Email 1 of 3Welcome to Second Harvest Food Rescue
- Email 2 of 3Food rescued fast, shared locally
- Email 3 of 3Help us rescue more food
Email signature
Social and ads
2 films and 17 graphics
Films for social
▶ Play15 second film · PhotographsOver 1,200,000 meals rescued for Bristol
▶ Play30 second film · AnimatedHow we rescue food for Bristol
Feed posts
Square post1080 × 1080
Square post1080 × 1080
Portrait post1080 × 1350
Square post1080 × 1080
Portrait post1080 × 1350
Stories
Covers and link shares
Display banners
Over 1,200,000 meals rescued for Bristol
15 second film · Photographs. Made in 5 shapes, one for every feed:
How we rescue food for Bristol
30 second film · Animated. Made in 5 shapes, one for every feed:
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