Online shop · Coffee roaster · Melbourne
Ritual Coffee Roasters
Specialty coffee roasted weekly in Collingwood, Melbourne. Single origins and house blends, home brewing gear and subscriptions delivered Australia-wide.
The website
Online shop
Boxed Mono · Figtree and Anonymous Pro
Monospace body text, the opening and quotes boxed in fine ink borders, and cards on soft pastels.
Sells single origins, house blends, brewing gear and subscriptions online, roasted weekly in Collingwood.
Its look was chosen from a study of the 12 best websites for a specialty coffee roaster.
Its pages
The brand kit
Logo, colours, type and voice
Colours
- Primary#2B1D16
- Accent#C8A27A
- Background#FCFCFC
- Surface#F4F0EA
- Text#12151B
Headings
Figtree
Aa Bb Cc 0123456789
Body
Anonymous Pro
Aa Bb Cc 0123456789
Voice
Knowledgeable and friendly.
Tone
- modern
- warm
- crafted
Written for
- Home brewers
- Coffee lovers
Services
- Single origin coffee
- House blends
- Coffee subscriptions
- Brewing gear
What it leads with
- Roasted every Tuesday, shipped within 48 hours
- Free shipping on orders over $60
- Direct-trade green coffee
12 print pieces
Emails
6 emails
Campaigns
- CampaignBeautiful coffee for every home brewer
- CampaignBuilt for the home brewer
- CampaignQuestions home brewers ask
Sequence: Welcome to Ritual Coffee Roasters
- Email 1 of 3Welcome to Ritual Coffee Roasters
- Email 2 of 3Built for the home brewer
- Email 3 of 3Ready for your next bag?
Email signature
Social and ads
2 films and 17 graphics
Films for social
▶ Play15 second film · PhotographsBeautiful coffee for every home brewer
▶ Play30 second film · AnimatedFind your next bag
Feed posts
Square post1080 × 1080
Square post1080 × 1080
Portrait post1080 × 1350
Square post1080 × 1080
Portrait post1080 × 1350
Stories
Covers and link shares
Display banners
Beautiful coffee for every home brewer
15 second film · Photographs. Made in 5 shapes, one for every feed:
Find your next bag
30 second film · Animated. Made in 5 shapes, one for every feed:
Like what you see? Yours is next.
Book a strategy call and tell us about your business: we write, design and put your new website live for you.