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Online shop · Handmade ceramics · Asheville, NC

Moss & Clay Ceramics

Handmade stoneware from a small studio in Asheville, North Carolina: mugs, bowls, plates and vases, thrown and glazed by hand in small batches.

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The website

Online shop

Moss & Clay CeramicsView full screen

Kiln · Trirong and Quattrocento Sans

A light serif statement, product photographs held in thin frames on greige, sage green with a terracotta accent.

Sells small-batch mugs, bowls, plates and vases to home cooks and gift buyers, thrown and glazed by hand in Asheville.

Its look was chosen from a study of the 12 best websites for a handmade ceramics studio.

Its pages

On a computerOn a phone

The brand kit

Logo, colours, type and voice

Moss & Clay Ceramics logo
Logo
Moss & Clay Ceramics logo for dark grounds
On dark grounds

Colours

  • Primary#556B4E
  • Accent#C4825A
  • Background#EFECEC
  • Surface#E5E2E3
  • Text#12151B

Headings

Trirong

Aa Bb Cc 0123456789

Body

Quattrocento Sans

Aa Bb Cc 0123456789

Voice

Earthy, calm, crafted.

Tone

  • natural
  • warm
  • handmade

Written for

  • Home cooks
  • Gift buyers

Services

  • Mugs
  • Bowls
  • Plates
  • Vases
  • Gift sets

What it leads with

  • Every piece made by hand in our studio
  • Lead-free, food-safe glazes
  • Dishwasher and microwave safe

Landing pages

1 landing page

Print

12 print pieces

Emails

6 emails

Campaigns

Sequence: Welcome to Moss & Clay Ceramics

Email signature

Social and ads

2 films and 17 graphics

Films for social

Feed posts

Stories

Covers and link shares

Display banners

web designer working on website layout

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