
Business website · Music school · Calgary
Harmony Music School
Music lessons in Calgary for children and adults: piano, guitar, voice, drums and violin, one-to-one with experienced teachers, plus recitals twice a year.
The website
Business website
Signal · Familjen Grotesk
Huge grotesque type, a rich purple with a bright orange, thick black rules, flat shapes and a ticker band.
Helps Calgary parents and adult beginners pick an instrument and a teacher, and book a first lesson.
Its look was chosen from a study of the 12 best websites for a local music lesson school.
Its pages
The brand kit
Logo, colours, type and voice


Colours
- Primary#5A189A
- Accent#FF9F1C
- Background#FFFFFF
- Surface#F4F4F5
- Text#12151B
Headings
Familjen Grotesk
Aa Bb Cc 0123456789
Voice
Encouraging and joyful.
Tone
- friendly
- playful
- warm
Written for
- Parents
- Adult beginners
Services
- Piano lessons
- Guitar lessons
- Voice lessons
- Drum lessons
- Violin lessons
What it leads with
- Royal Conservatory exam preparation
- Recitals twice a year
11 print pieces
Business card3.5" x 2" · 2 sides
Letterhead8.5” x 11” · 1 side
Envelope#10 window · 1 side
Flyer8.5"x5.5" · 2 sides
Postcard4"x6" · 2 sides
Rack card4"x9" · 2 sides
Brochure8.5"x5.5" · 12 pages
White paper8.5"x11" · 12 pages
Poster12"x18" · 1 side
Pull-up banner33" x 81" · 1 side
Tri-fold brochure8.5"x11" · 6 sides
Emails
6 emails
Campaigns
- CampaignMusic lessons in Calgary, made joyful
- CampaignFrom first lesson to recital
- CampaignCommon questions
Sequence: Welcome to Harmony Music School
- Email 1 of 3Welcome to Harmony Music School
- Email 2 of 3Taught with patience and care
- Email 3 of 3Let's find your sound
Email signature
Social and ads
2 films and 17 graphics
Films for social
▶ Play15 second film · PhotographsMusic lessons in Calgary, made joyful
▶ Play30 second film · AnimatedLessons for every instrument
Feed posts
Square post1080 × 1080
Square post1080 × 1080
Portrait post1080 × 1350
Square post1080 × 1080
Portrait post1080 × 1350
Stories
Covers and link shares
Display banners










































Music lessons in Calgary, made joyful
15 second film · Photographs. Made in 5 shapes, one for every feed:
Lessons for every instrument
30 second film · Animated. Made in 5 shapes, one for every feed:

















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