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Business website · Strength gym · East Austin

Forge Strength Gym

Strength and conditioning gym in East Austin: coached small-group classes, personal training and open gym with serious equipment. First week free.

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The website

Business website

Forge Strength GymView full screen

Pulse · Anton and Rubik

Towering condensed capitals on black, a blazing orange accent, angled edges and a scrolling band.

Signs up East Austin lifters, new and seasoned, for a free first week of coached small-group classes.

Its pages

On a computerOn a phone

The brand kit

Logo, colours, type and voice

Forge Strength Gym logo
Logo

Colours

  • Primary#FF4D1A
  • Accent#FF4D1A
  • Background#0E0E0E
  • Surface#1A1A1A
  • Text#F4F4F0

Headings

Anton

Aa Bb Cc 0123456789

Body

Rubik

Aa Bb Cc 0123456789

Voice

Strong, motivating, no fluff.

Tone

  • bold
  • energetic
  • direct

Written for

  • Adults new to lifting
  • Athletes

Services

  • Small-group strength classes
  • Personal training
  • Open gym
  • Nutrition coaching
  • Beginner on-ramp

What it leads with

  • First week free
  • Certified strength coaches (NSCA, CSCS)
  • Classes capped at 12 people

Landing pages

1 landing page

Print

11 print pieces

Emails

6 emails

Campaigns

Sequence: Welcome to Forge Strength Gym

Email signature

Social and ads

2 films and 17 graphics

Films for social

Feed posts

Stories

Covers and link shares

Display banners

web designer working on website layout

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