Skip to content

← All work

Online shop · Fashion label · Across the US and to 50+ countries

DNK Apparel

Everyday denim, sneakers, tees and hoodies for women and men, plus a small range of bags, purses and bracelets. Designed in Brooklyn and shipped across the US and to more than 50 countries.

View the website

The website

Online shop

DNK ApparelView full screen

Editorial · Fraunces and Inter Tight

A soft display serif over clean sans text, tight square corners and product photography given the room.

Sells everyday denim, sneakers, tees and hoodies online, designed in Brooklyn and shipped to more than 50 countries.

Its pages

On a computerOn a phone

The brand kit

Logo, colours, type and voice

DNK Apparel logo for dark grounds
On dark grounds

Colours

  • Primary#10B981
  • Accent#0084D6
  • Background#FAFDFD
  • Surface#F1F4F4
  • Text#333333

Headings

Fraunces

Aa Bb Cc 0123456789

Body

Inter Tight

Aa Bb Cc 0123456789

Voice

The copy speaks to everyday shoppers looking for seasonal deals, using short punchy phrases like 'Shop Now' and 'Raining Offers For Hot Summer!' to push urgency and discounts. It favors simple, conve…

Tone

  • casual
  • promotional
  • upbeat
  • direct

Written for

  • Women's fashion shoppers
  • Men's fashion shoppers
  • Accessories buyers

Services

  • Jeans
  • Sneakers
  • T-shirts
  • Hoodies
  • Bags and accessories

What it leads with

  • Fast, tracked delivery across the US and to more than 50 other countries
  • Checkout is encrypted end to end
  • DNK Yellow Shoes rated 5.00 out of 5

Landing pages

1 landing page

Print

12 print pieces

Emails

6 emails

Campaigns

Sequence: Welcome to DNK Apparel

Email signature

Social and ads

2 films and 17 graphics

Films for social

Feed posts

Stories

Covers and link shares

Display banners

web designer working on website layout

Like what you see? Yours is next.

Book a strategy call and tell us about your business: we write, design and put your new website live for you.

Book a strategy call