
Online courses · Stargazing courses · Flagstaff, Arizona
Dark Sky Field School
Stargazing courses from Flagstaff, Arizona, the world’s first International Dark Sky City: find your way around the night sky with your eyes, binoculars and a first telescope.
The website
Online courses
Trailhead · Poppins
Bold capitals over big night-sky landscapes, a brush-script kicker and square amber buttons on midnight blue.
Sells online courses that teach beginners the night sky, from the naked eye to binoculars and a first telescope.
Its look was chosen from a study of the 12 best websites for a stargazing tour operator.
Its pages
The brand kit
Logo, colours, type and voice


Colours
- Primary#141B3A
- Accent#E0A84A
- Background#FFFFFF
- Surface#F6F2EC
- Text#12151B
Headings
Poppins
Aa Bb Cc 0123456789
Services
- Night-sky navigation
- Binocular astronomy
- First telescopes
11 print pieces
Business card3.5" x 2" · 2 sides
Letterhead8.5” x 11” · 1 side
Envelope#10 window · 1 side
Flyer8.5"x5.5" · 2 sides
Postcard4"x6" · 2 sides
Rack card4"x9" · 2 sides
Brochure8.5"x5.5" · 8 pages
White paper8.5"x11" · 8 pages
Poster12"x18" · 1 side
Pull-up banner33" x 81" · 1 side
Tri-fold brochure8.5"x11" · 6 sides
Emails
6 emails
Campaigns
- CampaignStargazing courses under Flagstaff's dark skies
- CampaignHow to get started
- CampaignQuestions before you start
Sequence: Welcome to Dark Sky Field School
- Email 1 of 3Welcome to Dark Sky Field School
- Email 2 of 3Taught under some of the darkest skies
- Email 3 of 3Find your way under the stars
Email signature
Social and ads
2 films and 17 graphics
Films for social
▶ Play15 second film · PhotographsStargazing courses under Flagstaff's dark skies
▶ Play30 second film · AnimatedLearn at your own pace, online
Feed posts
Square post1080 × 1080
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Stories
Covers and link shares
Display banners


































Stargazing courses under Flagstaff's dark skies
15 second film · Photographs. Made in 5 shapes, one for every feed:
Learn at your own pace, online
30 second film · Animated. Made in 5 shapes, one for every feed:

















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