
Business website · Childcare centre · Belconnen, Canberra
Brightsparks Early Learning
Early learning centre in Belconnen, Canberra, for children from six weeks to school age. Play-based learning, a big garden, meals cooked on site and a preschool program.
The website
Business website
Jellybean · Parkinsans and Figtree
A rounded, tightly set headline, photographs in soft blob shapes, sunny pill buttons and bright pastel cards.
Reassures Belconnen parents about rooms, teachers and meals from six weeks to school age, then books a centre tour.
Its look was chosen from a study of the 12 best websites for a childcare centre.
Its pages
The brand kit
Logo, colours, type and voice


Colours
- Primary#3A86FF
- Accent#FFBE0B
- Background#FFFFFF
- Surface#F1F7FF
- Text#111B2C
Headings
Parkinsans
Aa Bb Cc 0123456789
Body
Figtree
Aa Bb Cc 0123456789
Voice
Warm, kind, reassuring.
Tone
- warm
- playful
- trustworthy
Written for
- Parents
Services
- Nursery (6 weeks–2 years)
- Toddlers (2–3 years)
- Preschool program (3–5 years)
- Meals cooked on site
What it leads with
- Rated Exceeding the National Quality Standard
- Approved for the Child Care Subsidy
- Degree-qualified early childhood teachers
Emails
6 emails
Campaigns
- CampaignSafe, loved and learning in Belconnen
- CampaignFrom first visit to first day
- CampaignBefore you enrol
Sequence: Welcome to Brightsparks Early Learning
- Email 1 of 3Welcome to Brightsparks Early Learning
- Email 2 of 3Built on trust and care
- Email 3 of 3Safe, loved and learning
Email signature
Social and ads
2 films and 17 graphics
Films for social
▶ Play15 second film · PhotographsSafe, loved and learning in Belconnen
▶ Play30 second film · AnimatedPlay-based learning at every stage
Feed posts
Square post1080 × 1080
Square post1080 × 1080
Portrait post1080 × 1350
Square post1080 × 1080
Portrait post1080 × 1350
Stories
Covers and link shares
Display banners





































Safe, loved and learning in Belconnen
15 second film · Photographs. Made in 5 shapes, one for every feed:
Play-based learning at every stage
30 second film · Animated. Made in 5 shapes, one for every feed:

















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